Vasu Healthcare developed formulation with extraordinary efficacy for hair problems and launched it as Brand Trichup in 1990. Trichup (Trich + up) literally means healthy hair growth. Trichup is India’s largest prescribed hair care brand. The success of Trichup was due to the unique formulation of Trichup Oil with 14 powerful herbs formulated in sesame oil through a patented process. The unique process developed as part of R&D ensured retention of essence of herbs in the formulation. Thus became Trichup – India’s most powerful herbal therapeutic hair care brand.